Ease of Use: Drag-and-drop interface, pre-built templates.
Customization: Design freedom, custom code access.
Mobile Responsiveness: Automatically adjusts for smartphones/tablets.
SEO Tools: Helps improve Google ranking.
E-commerce Capability: Product listings, cart, payment gateway.
Blogging Tools: For content creation and management.
Hosting & Domain Integration: Included or easy to connect.
Analytics: Track visitor behavior and performance.