BUTTER FRESH FISH

Delicate “buttery” flavor & texture – Rich, oily, and supremely tender, with a smooth mouthfeel. Typically sold whole – Small size and thin bones make it easy to cook whole and enjoy comfortably. Lean, flaky white flesh – Moist and translucent when fresh, flakes beautifully after cooking. Nutritious – Good source of protein, omega‑3s, B‑vitamins, selenium, iron, and magnesium. Versatile cooking options – Best suited for pan-frying, deep-frying, grilling, steaming, poaching, or baking; bones become crunchy when properly cooked. Sustainably sourced – Common in Atlantic/New Zealand coastal fisheries and generally considered well-managed FMCG Business.